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View Profile Harvard Business School graduate, Mark Brooks, has been an expert in the Internet dating business since 1998.

He is currently the CEO of Courtland Brooks, a consultancy agency for the Internet dating industry, and runs Online Personals

Badoo has confirmed to us that this a white-label deal, in which it is effectively powering Hot or Not’s service on its behalf. This deal signals another direction for Badoo’s growth: as a backbone, B2B provider for other social networks.

Other sites that also use Badoo’s service like this include Badoo says it got this wrong: it no longer works with

The first is that it gives Badoo more headway into the U. market, as this is the first white-label deal signed by Badoo in the U. The second is that Badoo already had a product, Encounters, that worked similar to the photo ratings game on Hot or Not.

The two have yet to issue a formal release of any kind, but Hot or Not now boasts the same amount of registered users as Badoo (146 million ), and Hot or Not now directly refers users to Badoo’s terms and conditions (pictured below).

There have been a few observed signs from users, too…

POF.com, also known as Plenty Of Fish, is an online dating site headquartered in Vancouver.

It is one of the biggest dating sites with over 90 million registered users across the globe. is one of the biggest dating services in the world.

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Launched in 2004, OKCupid works with many populations of people.

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