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Facebook is coming off of the most significant personal privacy scandal in company history.It spent a lot of F8 trying to convince people that, yes, Facebook can be trusted again.He wants the tool to help users build "meaningful, long-term relationships."Zuckerberg also nodded to the safety fears that have plagued the company since the Cambridge Analytica scandal, insisting his team had "designed this with privacy and safety in mind from the beginning.""Your friends aren't going to see your profile, and you're only going to be suggested to people who are not your friends," Zuckerberg said.Tinder, a popular dating app, makes a similar pledge to its users.Chris Cox, Facebook's chief product officer, took the stage to lay out how the unnamed feature would work, using a presumably fictional woman named "Jennifer" as his case study: The design mock-ups on the giant screen behind Cox resembled the user interfaces of other dating apps, like Bumble and Tinder.But the Facebook version, Cox said, would be integrated into standard features like events and groups."We like this, by the way, because it mirrors the way people actually date, which is usually at events and institutions that they're connected through," Cox said.