Why should I get out of my pyjamas and put make-up on and go outside and try to be charming when my genes could do all the heavy lifting for me?Also, if this scientific approach to finding love doesn't work out, that's OK too.SNIFFING OUT THE TRUTH Whether sniffing other people's chemicals actually affects human psychology and behaviour is another question.Some studies have demonstrated that genetic dissimilarity between participants correlates with measures of partnership, sexuality and the desire to procreate, as well as a women's inclination to stay faithful or sleep around.This is an ingrained, evolutionary sense that can help them avoid inbreeding.And it's this evolutionary biology that DNA Romance bases its matchmaking services on.
What if the type of people we're into is determined by the very same internal code that dictates whether or not we like coriander? Thankfully, there's now a service that can help you decipher your As, Ts, Gs and Cs and get to the bottom of this love thing once and for all.
More studies have looked at the effect of odour itself rather than the genes that might determine it.
Investigations have canvassed everything from the role of scent in female orgasms to sexual orientation.
Conversely, mating with your fam can have some pretty detrimental effects. We have family photos and Facebook and to tell us who we should avoid incesting, but if you're a mouse, how are you supposed to tell if this hunk sniffing your junk is a stranger or your brother?
Some research suggests that animals have evolved an ability to distinguish between relations and strangers by smelling differences in the chemicals they make.
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When a potential partner detects these signals (supposedly by smelling them), it creates 'chemistry'—an innate sense of attraction that can't be credited to your height, lack of debt or ability to play bass guitar.